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Home » Blog » Adobe on Creativity: Why it Matters

Adobe on Creativity: Why it Matters

December 3, 2012 | by Susan Marcus

Last month, Adobe, the pioneering software company that brought us Photoshop, released an important survey called “Creativity and Education: Why it Matters.” It found creativity to be an important component of success in today’s workplace. A towering 85% believe that “creative thinking is critical for problem solving in their jobs.” And a vast majority of those interviewed believe creativity could and should be taught.

This is a thoughtful, up-to-the-minute survey regarding creative thinking. It’s a worthy read for all parents concerned for their children’s long-term success. Here’s the link: Adobe Creativity Survey. A large accompanying infographic captures the data in visual form. I’ll post just the first part of it here:

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Founder, IDEO and the Hasso Plattner Institute of Design at Stanford University

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